The higher the ranking of a web page the more visitors will be received by that web page.
Search Engine Optimization (SEO) considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website pages may involve editing its content using HTML editor or installing plugins to increase its relevance to specific keywords and to follow rules and certain guidelines according to Google standards. Google (www.google.com) is the premier search tool on the Internet, featuring not only the best Web search engine, but many additional features including YouTube, Gmail, Picasa, Google Maps, Google Places and Google+ and Blogger.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
To fully utilize the benefits of SEO it is essential that this service is maintained over a period of months. If the competition is low then your website can be ranked within 1 or 2 months. This process will take longer if the targeted keywords are of high demand.
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